The French government has announced that it will invest the means for its ambitions in the tourism industry, The government announced it will increase the means invested in the tourism industry in order to reap more from France’s potential and continue to be the favorite destination of tourists, according to measures revealed by Edouard Philippe Prime Minister .
France welcomed 88 to 89 million tourists in 2017 according to an estimate revealed by the French minister of foreign affairs. The destination appears to have moved on from the terrorist attacks that hurt its appeal.
It should be recalled that the French government has set a goal to attract 100 million visitors by 2020 as well as bring in 50 billion euros in associated revenues, versus 40 at present.
“Promotion” and “Investment” will be key to the strategic intensification planned. Matignon hopes “to do all it can to turn this employment and growth potential to major profit for France”.
Caisses des dépôts (CDC) should receive 100 million additional euros to finance tourism projects.
In 2018, Atout France should benefit from 15 million additional euros, 6 million of which are from the State, for a global budget that is currently up to 70 million euros. In 2019, the agency responsible for promoting French tourism abroad should also benefit from some of the revenues (3%) from the delivery of tourist visas, or 4.5 million euros.
By Latifa Zenaina