High demand by exhibitors again – Around 10,000 exhibiting companies from 186 countries and regions – Mecklenburg-Vorpommern is the first German federal state to be the official partner region of the World’s Leading Travel Trade Show– Revolutionary forms of travel, overtourism and digitalization are key topics at the ITB Berlin Convention – Focus on luxury travel – The Medical Tourism segment expands – Travel Technology is booming – ITB: a new international umbrella brand.
ITB Berlin reflects worldwide dynamic developments and growth in the travel industry. From 7 to 11 March 2018, the World’s Leading Travel Trade Show® will again be the industry’s meeting place and must-see event, devoting itself to innovative and forward-looking trends in the travel industry, politics and business.
In the future, ITB will present itself as an international umbrella brand and focus not only on promoting the annual event in Berlin. This re-orientation on a global scale means a concentration of three formats, the trade shows in Germany (ITB Berlin), Singapore (ITB Asia) and China (ITB China), under one label. At the 52nd edition of ITB Berlin around 10,000 tourism companies from 186 countries and regions will be represented on an area covering 160,000 square metres at the Messe Berlin fairgrounds.
Over 80 percent of the exhibitors are from abroad. Once again the organisers expect more than 100,000 international trade visitors seeking prosperous business opportunities as well as many thousand members of the public on the weekend, who will be able to find inspiration for their next trip.
In 2018 ITB Berlin remains strongly in touch with the industry’s trends. We provide a forum for pressing issues such as overtourism, revolutionary forms of travel and digitalization as well as topical themes such as luxury travel, technology and sustainability. ITB Berlin has firmly established itself as an international brand and above all stands for acquiring industry contacts from around the world and industry knowledge that is first-hand. It is the logical consequence of positioning ourselves as the leading market force and opinion-former of the global travel industry“, said Dr. Christian Göke, CEO of Messe Berlin.
The focus is on this year’s partner region Mecklenburg-Vorpommern which, taking as its slogan ‘The Spirit of Nature’, will have information on its wide range of products in a number of locations, including Hall 6.2. and 4.1.
The German federal state will also be organising the big opening ceremony on the eve of ITB Berlin at the CityCube Berlin. For the first time since ITB Berlin began the event will leave a zero carbon footprint. Manuela Schwesig, Minister President of Mecklenburg-Vorpommern: “The World’s Leading Travel Trade Show gives us a unique opportunity to showcase the attractions of Mecklenburg-Vorpommern to the world. The state will present itself as a modern, successful and extremely diverse holiday region. In particular, we would like to welcome more international guests to our state“.
By Latifa Zenaina