Other cities which make up the top five for international spend in Europe are Istanbul (€17.5bn), Barcelona (€13.6bn), Amsterdam (€11.8bn) and Paris (€10.4bn).
Europe City economies and job creation. The study covers 65 cities, 17 of which are in Europe. the opening of World Travel Market at London’s – the leading global event for the travel industry which attracts 5,000 exhibiting destinations and 51,000 travel professionals to the city. London generated more spend from international visitors than any other city in Europe,
2016,international visitors spent in the region of £11.2billion (€18.9billion) in London, more than in any other city in Europe. Visitors from within the UK spent a further £1.74 billion (€2.94bn).
directly employs 228,000 jobs in the capital and in terms of Travel in London accounts for nearly 19% of the UK’s total.
WTM London 2017 experienced almost 88,000 (87,794) visits across the three days – Monday 6 – Wednesday 8 November.The first day of the event (Monday 6 November) saw 28,154 visits – an increase of 1% on last year. This included 5,715 senior buyers from the WTM Buyers’ Club, an increase of 11% compared to the first day of the 2016 event.
Tuesday 7 November saw a massive 35,113 visits, including 7,525 senior buyers from the WTM Buyers’ Club. Wednesday 8 November experienced 24,527 visits, including more than 4,000 (4,021)
WTM London again attracted around 50,000 (49,685) delegates.
The bumper numbers for the WTM Buyers’ Club and senior executives being invited to WTM London mean the event is predicted to facilitate £3 billion in industry business deals, beating last year’s record of £2.8 billion.
By Latifa Zenaina
Influencer Digital M arketing