The African region is becoming more and more a popular tourist destination, fuelled by strong economic growth and an increase in available income. Over the years, the main trends in tourism have changed for the better.
Africa is slowly regained with the rest of the world in terms of tourism for leisure and business travel prosperous.
The tourism of Meetings, Incentives, Conferences ,congress and exibitions, (mice) is a new frontier of growth in Africa stimulated by business travel.
Overall, mice is an industry in rapid growth, estimated at more than $30 billion, with approximately 50 million travellers mice each year.
Then, what is the importance of tourism mice.
The MICE tourism better known under the name of business tourism offers many benefits to its participants; it stimulates the economy, promotes the local development and, this tourist activity, the travellers to visit the most beautiful places.
An annual ranking of the performance of the MICE tourism on a global scale. In the execution of the classification, considers factors such as the number of conferences organized in destinations, the size of the conferences in terms of number of participants delegates, of the duration of the Conference, for the frequency of the Conference and of subject and profile of the Conference.
Recently, it has been stressed that the position of the Rwanda as a Central African of mice
was increased in the third row, beaten only by South Africa and Morocco.
Last week in Barcelona has the opportunity IBTM World (mice) 28-30 November participation Moroccan stand I have them the pleasure of talking with Zakaria Anwar Managing Director pure Morocco destination managment specialized company on the mice from 19 years
Zakaria told me that the of growth in mice in Morocco is of more than 15%
also reached this ranking, with only Marrakech and Cape Town in the classification of Africa.
Marocco is also the leading destination for meeting ,incentives,conférences and exhibition (MICE),measured by both capacity and number of events held.the city hosts the country’s largest congress and exibition centres,dedicated MICE space is also gradually being developed in other major cities notably,Marrakech,Casablanca,Rabat and Tangiers.
By Latifa Zenaina
Influencer Digital Marketing