The Thailand Convention and Exhibition Bureau releases its latest strategic marketing initiative for 2018 at IBTM World, that positions the country as Asia’s top Leisure destination. It is also taking the plans for further strengthening the delivery of quality business venues and innovative leisure activities for EU-based event organizers.
The EU MICE market remains a major target for TCEB’s promotions as it gears up a campaign that presents a simple core message; hosting business events in Thailand can be fun.
Top 10 Nationalities of mice travellers visiting Thailand (October 2016 to September 2017)
In 2017 MICE sector drew 1,276,411 MICE visitors, generating an earning of Euro 2.61 billion. A total of 109,012 EU MICE travellers visited Thailand, up 20% over 2016. Revenues also grew from Euro 200 million in 2016 to EURO 243 million in 2017 – an increase of 21.60%. UK, France and Germany are the top three EU nationalities among MICE visitors to Thailand.
Commenting one the launch ibtm World Barcelona,TCEB Senior Vice -President Mrs,Nichapa Yoswee said:”Through the recent marketing communication campaign Thailand Convention and Exhibition Bureau targets EU markets for events in 2018ign, “THAILAND CONNECT your vibrant journey to business Success” ,TCEB aims to bluid upon the fundamental pillars of Thailand’s MICE industry,including our diversity of destinations,a myriad business opportunities ,and of course the people of Thailand . By highligting these unique strengths TCEB can help position Thailand as a leading destination for bleisure activite for European event organizer, professional bodies and corporate events”
The strategy of Thailand Convention and Exhibition Bureau is to draw more EU MICE events targets key industry sectors under the “Thailand4.0 policy”, which aims to transform Thailand into an innovation-driven economy.
By Latifa Zenaina