During the first eight months of the year international tourist arrivals to Europe grew
By 8% over the same period in 2016
Healthy growth is good news for Europe’s tourism industry, which 32 of 34 Européen destinations covered by the report saw increase in tourist arrivals.
Since the scope of the report extends to the wider geographical area, Iceland once again leads the way in Europe’s tourism sector. With arrivals up 30 %, Iceland’s tourism boom continues, confirming the country as a major travel trend. Turkey is also tempting back tourists, with international visitors up 26 %. Similarly, Belgium saw healthy 12 % growth
Even Spain — saw growth of 10 % in tourist arrivals.
Plus, upcoming destinations in Southern Europe are carving out a place in the market, such as Slovenia (+19%), Serbia (+19%), Malta (+17%) and Cyprus (+15%).
The report also points to the return of Russian tourists to Europe as one of the reasons for this healthy performance. Chinese visitors were also up by an estimated 17 % in 2017.